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I was asked by virtex digital to produce branding guidelines, assets and a logo for their client jim sum, a dim sum restaurant due to open in cheltenham.
their key competitors are wagamama and yo! sushi, so the brief was to encapsulate a similar aesthetic with the key colour being the traditional rich orange/red.
I produced a bold, and unusual logo that stood out against the rich colour scheme, as well as hand-drawn dim sum assets and pattern samples.
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