The Picnic | Estée Angeline

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green cucumber.png

spring onion slices.png

green lemon.png

green sardine 2.png

green crab.png

I was asked by virtex digital to produce branding guidelines, assets and a logo for their new venture 'the picnic'.

the demographic is predominantly female and the brief highlighted luxury, so I went in a more effeminate direction in terms of colour and textures, as well as delicate illustrative asset imagery to emphasise the food and drink options of the event.

webdesign: virtex digital videography: Sheldon herron

the picnic watercolour.png

Castle Howard.png

cork green.png

Asset Layouts-3.png

green steak.png

as the events will be held at multiple venues and spaces, I've made sure to offer many options in terms of asset and background texture use to keep the brand selection dynamic and interesting between events.

green pepper.png

green shrimp.png

green bacon.png

spring onion.png

gin green.png

wine glass pink.png

whiskey sour pink.png

mojito green.png

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