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I have been working collaboratively with the owner of deja vu, hereford with designs on many elements of the business as it's grown over the last year.
OUR INITIAL PROJECT WAS AN AVANT GARDE WALLPAPER DESIGN ENCAPSULATING THE UNUSUAL MIXED WITH TRADITIONAL HEREFORDSHIRE ICONOGRAPHY.
THE FOOD MENU WAS DESIGNED AND INSPIRED AROUND VICTORIAN STEEL PRESS ILLUSTRATIONS, SOME ELEMENTS HAND-DRAWN BY MYSELF AND SOME SAMPLED FROM MY COLLECTION OF jim harter books.
THE cocktail menu had elements similar to the food menu but also included deja vu's love of the unusual and classic art nouveau aesthetic.
whilst in lockdown, the business adapted with a cocktail takeaway service, that i produced the menu for. the brief had the theme of going the extra mile where i designed outer space elements, mixed with jim harter samples.
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